This is for GMs, Directors of Sales, hotel owners, and salespeople at luxury boutique and independent hotels who want a commercial team that drives consistent, profitable revenue without a corporate training budget behind them.

If you run, own, or sell at a luxury boutique or independent hotel and your team has never had access to formal sales training, this was built for you.

What this is not for: large branded properties with corporate training departments. Salespeople who want theory without application. Anyone looking for generic hospitality content that was built for a Marriott and repurposed for everyone else.

The training in this academy was built exclusively for luxury boutique and independent hotels. The revenue dynamics, the client types, the competitive pressures, the lack of corporate infrastructure behind you are all reflected in every course. This is not generic hospitality content adapted for your segment. It was built for your segment from the start.

If your property has unique character and charm, no brand recognition to lean on, and a sales team that is expected to perform without the training the big chains have had for decades, this was built for you.

Every online course in this Academy is built exclusively for luxury boutique and independent hotels. The commercial challenges, the client types, the revenue dynamics, and the competitive pressures are specific to the luxury boutique hotel segment. Generic hotel sales training was built for big brands. This was not.

Kelly Salive has 17 years of luxury and boutique hotel sales, marketing, and leadership experience across Four Seasons, Ritz-Carlton, and Fairmont, and she also opened 1 Hotel Toronto as the opening Director of Sales and Marketing, a luxury boutique property, where she built the commercial team from the ground up, established the revenue strategy from day one, and delivered the financial results that positioned the hotel as a market leader.

Before founding Boutique Hoteliers Academy, Kelly also spent time at Expedia on the OTA side, working directly with independent and boutique hotels. That experience gave her a clear view of the distribution and demand challenges boutique properties face without corporate backing, and how far behind the big brands they are when it comes to formal sales training.

That gap is exactly why this academy exists. Every lesson, framework, scenario, and example in these courses comes from the reality of running sales at the highest level of the luxury boutique hotel industry, built specifically for the boutique and independent properties that have never had access to it.

Boutique Hotel Sales 101 — the foundational commercial training course for boutique hotel salespeople covering revenue metrics, pipeline management, rate strategy, and the consultative mindset that drives consistent, profitable revenue. Available now.

Consultative Sales Foundations for Boutique Hotels — teaches the full selling process for all segments including discovery, proposal writing, objection handling, and the communication skills that convert inquiries into booked business without dropping rate. Available September 30, 2026.

Advanced Selling and Prospecting for Boutique Hotels — for senior sellers ready to operate at a higher level, covering segment-specific prospecting, advanced negotiation, closing psychology, and building a reliable pipeline at premium ADR. Available September 30, 2026.

New DOS Onboarding — a structured onboarding program for new Directors of Sales covering business planning, forecasting, team leadership, revenue strategy, and executive communication with ownership. Available November 25, 2026.

Boutique Hotel Sales 101 is available immediately.

Consultative Sales Foundations for Boutique Hotels is available September 30, 2026.

Advanced Selling and Prospecting for Boutique Hotels is available September 30, 2026.

New DOS Onboarding is available November 25, 2026.

When you purchase a course bundle, these are the dates on which you will get access to each course.

Lifetime access. Once you purchase, the course is yours permanently with no subscription, no renewal fee, and no expiry date.

For a hotel, this means your salesperson retains access to the full curriculum for as long as they are in the role. If you want to train additional team members, each requires their own licence.

No. Each licence covers one user and Kajabi tracks individual logins. If you want to train multiple salespeople, the Sales Team Bundle covers three team members under separate logins.

All sales are final. These are digital products with immediate access to content.

If you have completed Module 1 and feel the course has not delivered on what was promised, contact us within 14 days of purchase and we will review your situation directly. We stand behind this training.